The brand Nike announces a long-term collaboration with LEGO. This collaboration reflects the shared commitment of Nike and LEGO to support creativity, fun, sports, and imagination for both young and older audiences. The first projects of this duo will be presented next year.
LEGO is perhaps one of the most famous toy brands in the world. In 1932, Danish furniture maker Ole Kirk Christiansen began developing building blocks that easily fit together. Today, this brand is loved by children and adults around the world.
Nike seems to be trying to take advantage of this and announced a long-term collaboration with the LEGO Group through an Instagram post. Both brands are strong advocates for children's right to play. They also understand that creative and physical activities are key to children's development.
The partnership combines the imagination of LEGO® bricks with Nike's 'Just Do It' mentality.
"At Nike, we believe in the power of sport to move the world forward, and it starts with kids," said Cal Dowers, Vice President of Global Kids' Section, in a statement. "We are committed to creating a more accessible and inclusive future that inspires children of all ages and abilities to be more active."
"Together with the LEGO Group, we are excited to invite all children into a new vision of sport and creative play," - Dowers.
According to Nike, we can expect the first project of this duo in 2025. It is still unknown whether we can look forward to Nike sneakers with LEGO details or LEGO sets that will reconstruct Nike sneakers.